Cynthia’s background includes working for international agencies and major brands, where she crafted content for a variety of verticals. More recently she led brand and content for a multi-national  fintech startup creating the brand identity and content library from the ground up for all digital and print platforms. Previous to that role she was content director for IBM’s award-winning Originals team where she produced interactives, videos, a magazine, and event content, among other global projects. Her background spans into journalisms and her work has been published in several travel and human-interest publications.

Cynthia considers herself Southern California native-adjacent – though, she grew up as an Air Force brat living predominantly in Europe where her father worked for NATO. She currently lives in New York with her teenage daughter, two very spoiled rescue dogs, and a curmudgeonly leopard gecko.